The best of the best technology from the world’s finest forging factory

When producing golf clubs, manufacturers conduct extensive research and put a lot of thought to incorporate unprecedented concepts. It is evident the pursuit of making them the best as they can be has created remarkable improvement in performance when viewing in the long-term.

The performance of a club is largely determined by the ideas and design concepts of the manufacturer, but in addition, PROTOCONCEPT paid attention to the companies that do the actual manufacturing. As you may know, there is almost no golf club manufacturer that you are familiar with that is also responsible for its production. Most golf clubs are produced in collaboration with partner factories located in Japan and abroad.

For example, the majority of titanium drivers today are made in manufacturing plants in China and Taiwan. As for shafts, most custom shafts are made by Japanese manufacturers, but increasingly more are being manufactured in other Asian countries recently. And while steel shafts are primarily made in the US, there are many produced in other countries such as Japan as well.

Many manufacturers have their own factories, but in most cases, they are assembling parts manufactured at partner factories. They can more readily respond to orders while controlling the quality of their products by conducting this process in-house. This is also the case internationally. For example, an American manufacturer may have the clubhead made in China, the shaft made in Japan, and the assembly done in Mexico. This is quite a story of large scale when considering a golf club is made through traveling around the world, obtaining cooperation globally.

As such, the role of partner factories is pivotal in golf club manufacturing. PROTOCONCEPT has been moving forward its project with a manufacturing company possessing the world’s finest forging technology. It would have been unusual for the company to work with a small-scale manufacturer like us, but PROTOCONCEPT’s idea of “incorporating all the functions, materials, and techniques conceivable at the moment” in small lots fortunately resonated with them.