PROTOCONCEPT GOLF ANNOUNCES ITS COLLABORATION WITH PRO’S CHOICE GOLF SHAFTS, INC.

-PROTOCONCEPT GOLF will provide high-performance, tour-proven Graphite Design Shafts as a premium custom option-

ORANGE COUNTY, CA – AUGUST 19, 2024 – PROTOCONCEPT GOLF, the renowned luxury Japanese golf club manufacturer, has partnered with Pro’s Choice Shafts, Inc., the exclusive distributor of Graphite Design Inc. The alliance unites two leading golf component companies to collectively provide the best performing golf equipment on the market today.

"We are thrilled to announce that we have reached an agreement with Pro's Choice Golf Shafts. The introduction of Graphite Shafts expands our already exceptional range of shaft options, enhancing our tour-driven and tour-proven selections," said Marcy Kamoda, CEO of PROTOCONCEPT GOLF.

Graphite Design shafts are widely used by top professional players across global tours. The company's "Tour AD" logo stands for "Accuracy and Distance," which is precisely what their Tour-proven shafts are designed to enhance.

"We are pleased to now be a part of the custom shaft offerings that ProtoConcept has to offer. The unique performance characteristics of the ProtoConcept club heads coupled with the tour level of Accuracy and Distance that Graphite Design shafts have to offer is going to result in an extremely high performance and great feeling golf club for golfers of all experience levels", stated Bill McPherson, Vice President of Sales and Marketing, Pro’s Choice Golf Shafts Inc.

PROTOCONCEPT GOLF creates golf equipment characterized by classic, artistic, and timeless designs, utilizing premium materials and the utmost craftsmanship. Their TOUR-inspired range of golf equipment is designed to aid golfers in enhancing their game at any skill level.

About Graphite Design:
Located in the city of Chichibu, Japan, Graphite Design has 35 years of experience designing and manufacturing premium graphite composite golf shafts. Numerous Graphite Design shafts can be seen in play by the best professional players on all tours worldwide. Validating the company’s "Tour AD" logo, all of Graphite Design's Tour-proven shafts specifically promote "Accuracy and Distance."  On Tour, Graphite Design shafts recorded 37 Global tournament victories in 2023 and have helped numerous golf professionals earn well over 500 tour victories and multi-millions of dollars in prize money since inception.

About Pro’s Choice:
Pro's Choice Golf Shafts is the exclusive distributor of Graphite Design golf shafts in the United States, Canada, Mexico, Europe, UAE, S. Africa, S. America, and Australia. Pro’s Choice Golf Shafts distributes all of the current Graphite Design shafts including the new 2024 Tour AD VF model and Anti-Gravity aG33-3 series of wood shafts as well the Graphite Design MAD, Tour AD CQ, Tour AD UB, Tour AD HD, Tour AD XC, Tour AD VR, Tour AD IZ, Tour AD TP and Tour AD DI models of shafts.  The company is located in Carlsbad, California with a distribution warehouse located in San Diego.

About PROTOCONCEPT GOLF:
Golf manufacturers traditionally create and develop equipment tailored for golf professionals. These specialized clubs and designs, initially offered as prototypes solely for professionals, are not available to amateur golfers. PROTOCONCEPT GOLF emerged from this concept.

The term "PROTO" in PROTOCONCEPT stands for "PROTOTYPE." Now, amateurs at all skill levels have an opportunity to play with and enjoy the same equipment or prototypes previously exclusive to golf professionals.

Launched in 2019, PROTOCONCEPT GOLF is a prestigious luxury Japanese golf club manufacturer that has shifted its resources and management to North America, under the stewardship of Smiling Ducks, Inc.

Since its inception, PROTOCONCEPT GOLF's forged irons have consistently earned the esteemed Golf Digest "Hot List" award. The professional team at PROTOCONCEPT GOLF includes Haeji Kang, Ryuji Imada, and Chia Cheng. Their artisanal range of forged golf clubs is available through select dealers such as True Spec Golf, Cool Clubs, Urban Golf Performance, and online via Fairway Jockey.

###