Proto-C is a collaborative effort between the Endo forging house and the Golf Partner executive ownership group. Golf Partner is the largest golf retailer in the world. It boasts nearly 400 retail locations and 550,000 in-stock clubs. It’s something like the Japanese equivalent to Starbucks but for golf equipment.

I mention this primarily to illustrate that the company has a unique perspective and breadth of JDM market knowledge. Its leadership has a keen understanding of what works, what doesn’t and, most importantly, what resonates with the target audience.

 

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